Electronic Commerce Adoption in Malaysia: an Empirical Study of Small and Medium-sized Enterprises (smes)
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چکیده
Since the advent of the Internet, electronic commerce (e-commerce) has grown substantially across the globe. The Small and Medium-Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The aim of this paper is to identify the usage of e-commerce in SMEs based on industries and employee number. Based on the data collected from 108 SMEs located in Klang valley, Malaysia it is found that usage of ecommerce is high in the service industryhaving less number of employees in the industry. The results also show that over recent years more SMEs are involved in usinge-commerce in their business operations and marketing campaigns. KeywordE-commerce, Small and Medium-Sized Enterprises, Industries, Adoption, Malaysia, Marketing
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